Zara is one of the biggest international fashion companies, belonging to Inditex, one of the world’s largest distribution groups. They have a unique business model around which the customer is centered, which includes design, production, distribution, and sales, through their extensive retail network. Massimo Dutti is another large international fashion company belonging to Inditex with over 643 stores in more than 78 markets and an online presence in 215 markets. Creativity, quality design, and fast response to the demands of the market, it has enabled these two companies to have rapid international expansion and excellent social acceptance of the commercial offering in the various chains.