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Wilson Sporting Goods Co., headquartered in Chicago, IL in the U.S., is one of the world’s leading manufacturers of ball sports equipment. The ball sports manufacturer is structured into three business divisions: racquet sports, team sports and golf. As such, the company supplies equipment for a range of sports, from American football to baseball to tennis and anything in between.


Before the search for a new phone system ensued, Wilson operated on an Avaya®* PBX system, which cost an exorbitant fee of approximately $80,000 per year in just software and hardware maintenance.


In addition, the organization found the phone system’s limited functionality to be a major communications pain point. For example, the Avaya® phone system was entirely proprietary, which caused even the smallest of features to be expensive to implement.


These costs, as well as function restrictions engendered by the Avaya® PBX, prompted Wilson Sporting Goods Co. to start scouting for a new solution.


For Wilson Sporting Goods Co., choosing 3CX was a no brainer as it proved to be the most efficient in system deployment, support costs, as well as software and hardware infrastructure requirements.


Following the installation of 3CX Phone System by 3CX Partner CrossRealms, the staff at Wilson Sporting Goods Co. noticed immediate competitive benefits in the form of an open platform and licensing model, which enabled the company to choose the VoIP gateways and IP phones of its preference. This flexibility allowed Wilson Sporting Goods to adopt its preferred gateway solution, as well as ration out its 350 IP phones; 80 percent are offered by Cisco 7940, and 20 percent by Yealink.


Additionally, the organization uses five PRI and ISDN lines. In this respect, 3CX Phone System provided the business with the interoperability it desired after previously experiencing the restrictions imposed by a closed, proprietary phone system.


The American sports equipment manufacturer is also reaping benefits such as monetary relief and increased flexibility since adopting 3CX Phone System. In fact, the organization stated that the cost savings from 3CX Phone System were huge compared to its former system, which was a top priority on the company’s new phone system checklist.


The organization was also pleasantly surprised to see a short learning curve for adapting the 3CX solution—a great bonus that helped minimize productivity lulls often associated with phone system reconfiguration. All in all the phone system, touted for its simple installation and overall ease-of-use, proved its stellar reviews to be true once implemented at the manufacturer’s Chicago headquarters.


The improvements prompted by 3CX Phone System did not stop there for Wilson Sporting Goods Co. The global organization plans to decrease its international roaming fees by using the 3CXPhone clients, which are optimized for mobile usage on Android and iOS. The company also plans to continue its quest to efficiently connect remote locations by creating bridges to unify each of its offices in the Midwest and, eventually, all its offices in the U.S.
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